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3 ways to use smartphone for content marketing

3 ways to use smartphone for content marketing

While I would love to help each and every company that comes to me create wonderful films, sometimes I understand that certain businesses, particularly the smaller ones, do have some budgetary restrictions. But that shouldn’t prohibit them from creating video content for their websites and social channels. The answer is probably sitting on your desk right now. Or in your pocket. Or you are holding it in your hand right now. Yes, your smartphone. Visual content, and increasingly short-form videos, are becoming a crucial part of every business marketing efforts. Why? You may not have the budget or time for a bigger production, but you have stories. And that’s what your clients and customers want. Stories about your company. Or your product. Or your clients. Tutorials, explainers, funnies. There are multiple platforms through which you can reach your customers and fans, some of them are more relevant than others, but all of them are geared towards mobile or smartphone video. So here are just a few ways to use smartphone video for your business: 1. Create ultra-short content for Vine. Vine is an app allowing users to share 6-second clips which can then be added to specific channels. And while definitely popular with the Millenials, Vine has been embraced by many brands, businesses and publishers. 6 seconds doesn’t seem like a long time, but you can use the app creatively to shoot timelapse videos like¬†this partly-animated Sony Vine: ¬† Or, like Paul Smith, you can share visually lovely pieces highlighting a specific product: 2. Create short content for Instagram, Twitter and Facebook. With the recent increase in the duration...