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Crowdfunding video tips

Crowdfunding video tips

What to think of when planning a crowdfunding video? This post explains¬†the key focus areas for anyone thinking of producing a video to support their crowdfunding campaign. Towards the end of last year we saw a flurry of activity with regards to crowdfunding video enquiries.¬†Startups, entrepreneurs and even established companies increasingly rely on crowdfunding as their preferred way of raising money. Understandably, video may not be their top priority when they think of a campaign, as there are many other priorities jostling for attention. But video *is* one of the key elements of a successful campaign and – when properly created – can help a company way beyond their crowdfunding campaign. If you don’t know where to begin, it may be worth spending an or or two looking at past campaigns – particularly the ones that were successfully funded – and trying to work out what you like about the videos, which formats and approaches might be useful for your campaign and how the other entrepreneurs ‘sold’ their stories, how they asked for investment and how they approached their audience. Key focus and audience As always, you need to start with the basics: who is the key audience (is it just new investors? are they institutional investors or private individuals? are you repurposing the video on other platforms, if so, is the audience similar or will you need to tweak the video/create a new one?), why do you need the video (presumably to raise some cash, maybe awareness, and maybe both) and what is the key message you are going to present. They key message may focus on the...