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3 ways to use smartphone for content marketing

3 ways to use smartphone for content marketing

While I would love to help each and every company that comes to me create wonderful films, sometimes I understand that certain businesses, particularly the smaller ones, do have some budgetary restrictions. But that shouldn’t prohibit them from creating video content for their websites and social channels. The answer is probably sitting on your desk right now. Or in your pocket. Or you are holding it in your hand right now. Yes, your smartphone. Visual content, and increasingly short-form videos, are becoming a crucial part of every business marketing efforts. Why? You may not have the budget or time for a bigger production, but you have stories. And that’s what your clients and customers want. Stories about your company. Or your product. Or your clients. Tutorials, explainers, funnies. There are multiple platforms through which you can reach your customers and fans, some of them are more relevant than others, but all of them are geared towards mobile or smartphone video. So here are just a few ways to use smartphone video for your business: 1. Create ultra-short content for Vine. Vine is an app allowing users to share 6-second clips which can then be added to specific channels. And while definitely popular with the Millenials, Vine has been embraced by many brands, businesses and publishers. 6 seconds doesn’t seem like a long time, but you can use the app creatively to shoot timelapse videos like this partly-animated Sony Vine:   Or, like Paul Smith, you can share visually lovely pieces highlighting a specific product: 2. Create short content for Instagram, Twitter and Facebook. With the recent increase in the duration...

Facebook video – why you should pay attention

So you think YouTube is the only distribution channel for your videos? Well, erectile you have a problem. YouTube might be the most popular video platform, generic but it’s certainly not the only one – and Facebook has recently become a strong and fast-growing YouTube competitor. Here’s why you should start paying attention to Facebook video. 1. A gigantic audience In January Mark Zuckerberg revealed that there are 3 billion video views on Facebook daily. Yes, daily. Facebook’s push towards video has been evident for a while, but now the social network is fast becoming the preferred distribution channel for many content makers, including brands. And the really important fact about that staggering number? According to Zuckerberg, the figures refer to native video only, i.e. videos that have been uploaded to facebook directly, not embedded from other services or linked to other third-party video platforms like YouTube or Vimeo. Three. Billion. Views. Daily. And that leads us to the next important factor: 2. Facebook’s native video performs better Naturally Facebook prefers to keep people on their own platform rather than redirect to external services, so it prioritises native video in users’ feeds. What it means in layman’s terms is that in theory a video uploaded directly to Facebook should perform better than the same video uploaded to YouTube and then embedded on Facebook. This is a huge opportunity for those who up to now have focused on YouTube as their only video hub. Facebook continues to work on optimising the delivery as so far most of the native videos (which should auto-play in users’ feeds) defaulted to standard definition....

7 things you should know about video content marketing

Video what? It might sound like a mouthful, but video content marketing is simply an umbrella term, used to describe a number of video-related activities, approaches and formats: promos, corporate messages, online series, instructional or product-focused videos. This list goes on. But the aim is the same: to promote or sell a product, brand, thought, idea, recipe, etc. using video. With the rise of social media and decline of more traditional forms of online marketing and promotion, video marketing (or video content in general) has been embraced by those who’ve until recently didn’t even think they needed video as part of their online presence. Some do it well, others – sadly – repeat the traditional let-me-bore-you-to-death-with-my-10-minute-company-history approach to video. Others don’t do it because of a number of misconceptions about promotional videos (no, they don’t need to be long, expensive, super-shiny or feature celebs). So whether you are already trying online video, or just thinking about creating your first video, these are the seven most important things to consider before commissioning or creating your next piece of content: 1. Know your audience and what it needs. There are many questions you need to answer before commissioning your first video, but this one is probably one of the most important ones: who is your target audience? This is crucial. Is it your existing audience? If so, what do they expect? Inspiration, instructions, news, regular updates, entertainment? Because certainly not a hard sell as they already know you or your product. Or are you chasing a new audience? If so, are you trying to reinforce the brand, convert them, or showcase...

Homeless veteran timelapse proves an internet hit

This is a great example of a video that was simple, yet very powerful and shareable. It also proves that to reach a huge audience, you don’t need a huge budget: just a story that creates an emotional attachment between the subject and the audience. The video I’m talking about was produced by a US video company called Rob Bliss Creative for a Michigan-based non-profit organisation called Dégagé Ministries. It offers help and hope to homeless and disadvantaged individuals in the local community. The premise of the video is very simple: to show what homelessness and alcoholism does to a human being and to prove that – with appropriate care and attention – even the unluckiest of us can regain our dignity and hope. As a viewer you are curious to see how the veteran’s appearance changes and you know that a minute or two is short enough to keep you interested. What you don’t know is that the makeover is being done for a reason: to create an emotional impact and to persuade you to help the charity. And judging by the mind-boggling number of views this video has received on YouTube (almost 15 million views worldwide at the time of writing), it worked. So here are the things we like about this video: 1. It establishes an emotional connection between the subject and the viewer. 2. It tells a story. (We believe that stories can be told about almost anything – regardless whether you are creating a corporate video or a product promo – and that’s what your customers or viewers want. Trust us.) 3. It’s short enough...