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Interviewing tips for filmmakers

We do a lot of interviews on camera. A LOT. We also edit other people’s interviews and it always surprises us how the smallest mistakes can spoil even the simplest of interviews. There are several golden rules that ensure your interviewee not only looks and sounds good, but also gives you the information you want. So with that in mind, we’ll be publishing a couple of longer posts over the coming weeks with basic interviewing tips for filmmakers who produce documentaries, corporate films or branded content. Keep an eye out for the posts over the next week or so. We’ll also post some tips on our Twitter account. And let us know if you have any unique tips you’d like us to...
Video marketing is growing. Fast.

Video marketing is growing. Fast.

I came across this piece on Mediapost, quoting a research by an “animated explainer video company” into companies’ video marketing habits. For me there are two main takeaways from the report: The number of businesses recognising the value and power of video as a marketing tool has grown exponentially over the past two years. Mediapost quotes two figures that really stuck with me. 61% or all surveyed business claim they use video as a marketing tool. 66% – that’s two-thirds – didn’t do it a year earlier. That’s a phenomenal jump! And again two-thirds of those who do video want to spend more on video production this year, which clearly shows they see where the ROI is or at least are willing to experiment and see. 88% of businesses say that video is an important part of their marketing strategy, and 76% of businesses that use video believe that it provides a good ROI, while 93% of businesses who use video believe that it has increased user understanding of their product or service says Mediapost, quoting the survey. Which brings me to the second main takeaway: 2. Very few people don’t see the value of having a video made for their business. According to the report, 12% of those who don’t bother with video claim they don’t see a clear ROI, while 9% say they’re unable to convince the decision maker in their business that video is a worthwhile investment. The last statement may also explain the fact that 15% say they don’t use video now because it’s too expensive. I’ve heard that so many times, and yet it’s not necessarily...

What’s weight loss got to do with telecomms?

Telus is a Canadian telecommunications company. Their equivalent of BT. They provide internet access, voice and video services and a whole range of other services. And they released a short, 2-minute video about a young man who, to change his unhealthy habits, starts walking daily. Then he starts training as well. His transformation is amazing. But then he also starts doing something else (and you’ll need to watch the video to find out what) – and that’s the real emotional twist that makes this video so human. And that is exactly its point – to show an emotional journey, to tell an inspirational and uplifting story without any mention of the brand. The only subtle link to the brand is a short glimpse of a smartphone and a health tracking device. This is a lovely example of branded content that resonates with the audiences. Let’s make more films like that!...