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Ed Sheeran’s ‘Shape of you’ video is bonkers

Ed Sheeran’s ‘Shape of you’ video is bonkers

There are weird videos and then there’s Ed Sheeran’s new video, Shape of You. Directed by Jason Koenig, the video – starring Ed, Seattle-based model and actress Jennie Pegouskie and a huge man called Yama – is surprising on a number of levels (Ed’s body tatoos, choice of sports), but nothing prepared me for the ending. All I can say is, well, it’s different. Watch the entire clip to see why:...

Channel 4’s trailer for the Rio Paralympic Games 2016

Channel 4 is known for its creative approach to filmmaking and video content – and their most recent trailer is another proof of that. “We’re the Superhumans” is a 3-minute trailer filmed in the style of a music video that looks like a high-end Hollywood film trailer. And, more importantly, it features athletes with various forms of disability, showing off their impressive skills and singing “Yes, I can!”. Bravo, Channel 4. Bra-vo! See the full trailer...
Squatty Potty is the new $1 Shave Club

Squatty Potty is the new $1 Shave Club

Old Spice and $1 Shave Club – move over. There’s a new viral in town. In the last 12 hours I’ve seen this video pop up everywhere on Facebook and Twitter. And at the time of writing it’s been watched 1.9 million times on YouTube – and that’s within five days of being uploaded. What is it? It’s the latest viral sensation, an advert for a product called Squatty Potty (yes, it’s real). If you haven’t watched it, here it is: Oh boy. Now at least three things make it so popular: 1. The absurdity of the concept – a cute unicorn producing rainbow-coloured ice-cream. With glitter when it’s constipated. 10 on the absurdity/hilarity scale. People love it when absurdity is boldly executed – and this one is. 2. It’s educational – it’s an ad that also educates. And it actually does a great job. 3. It appeals to popular culture. The unicorn. the Knight, The rainbows. Children eating ice-cream. Pooping. No wonder it went...
Drones, ah drones….

Drones, ah drones….

New video technology emerges every few weeks, here it seems. Drones are in right now. Everyone seems to be using them. Sometimes the results are stunning, ambulance most of the time they are ok, stuff and then there is this: Thanks to Buzzfeed, this short clip has been viewed almost 4 million times since January. Every...

Musicless videos

We all know – or at least should know – how important audio is in video production. It enhances the visuals, provides and often manipulates the emotions and makes our films complete. Just watch any film with the audio turned off and see the difference. In music videos it’s the music that makes the videos. Obviously. So how would a music video change if we removed the music and left – or added – sound effects to each shot to make it, well, literal? YouTube is full of such videos, College Humour started the trend a few years ago, but musicless videos seem do be the new cat videos. The more recent additions have gone viral, with some getting over 3 million views. Still not sure what we’re talking about? Well, here’s a squeaky Britney: And The Prodigy, sneezing: Or, and then there’s...