07767 403 402 hello@meehow.co.uk
How to create a good video for your business

How to create a good video for your business

You’ve just spent a small fortune on some branded videos and saw little traction. Or maybe you are planning to shoot some promotional videos, but are worried about the cost and ideas. Or perhaps you are not sure if video is even what your company – or your clients – need. According to Contently, an established content marketing company, by 2020 82% of consumer internet traffic will be video. Visual content dominates over traditional written content and with multiple new platforms competing for our eyeballs, this trend is likely to increase even further. So why video? It’s easier to make an instant emotional connection through video. It’s more engaging than static text. It comes in a number of formats, some of which are relatively easy to produce. It’s omnipresent on social media and highly shareable. But because of their omnipresence, many videos get lost in the noise, create little interest and ultimately undermine business owners’ trust in the medium. So before you launch your next video project and campaign for your business, product or service, increase its chances of success by honestly – and I mean, hand on heart – answering the following 5 questions: 1. Why do you need a video? Do you have a product to showcase? A service to explain? Or perhaps you don’t want to go for the hard sell and instead want to create an empathetic company film to entice new people to your team? Creating, say, a crowdfunding video is different from creating a multi-part educational series for your existing or potential customers. You need to understand why you are thinking of creating...
Crowdfunding video tips

Crowdfunding video tips

What to think of when planning a crowdfunding video? This post explains the key focus areas for anyone thinking of producing a video to support their crowdfunding campaign. Towards the end of last year we saw a flurry of activity with regards to crowdfunding video enquiries. Startups, entrepreneurs and even established companies increasingly rely on crowdfunding as their preferred way of raising money. Understandably, video may not be their top priority when they think of a campaign, as there are many other priorities jostling for attention. But video *is* one of the key elements of a successful campaign and – when properly created – can help a company way beyond their crowdfunding campaign. If you don’t know where to begin, it may be worth spending an or or two looking at past campaigns – particularly the ones that were successfully funded – and trying to work out what you like about the videos, which formats and approaches might be useful for your campaign and how the other entrepreneurs ‘sold’ their stories, how they asked for investment and how they approached their audience. Key focus and audience As always, you need to start with the basics: who is the key audience (is it just new investors? are they institutional investors or private individuals? are you repurposing the video on other platforms, if so, is the audience similar or will you need to tweak the video/create a new one?), why do you need the video (presumably to raise some cash, maybe awareness, and maybe both) and what is the key message you are going to present. They key message may focus on the...

How to improve your video’s SEO rankings (and YouTube positioning)

Brian Dean is a genius. His YouTube channel, full of useful videos, didn’t perform well despite all the ‘right’ things he did to make his video stand out. Brian started testing other approaches to see what really and genuinely works. And the results are pretty impressive. At the time of writing his ‘Video SEO’ clip (see below) outranks and outperforms every other video on this subject despite being just 2 months old. (Which might also be a testament to the fact SEO advice changes all the time and other, 4-year old videos on that subject might not be that relevant). So what should you do – now that you’ve spent time and money crafting your perfect video – to make it work for you? Here’s Brian: In summary, Brian suggests the following: Create and publish long videos to increase their total watch time. Work on your hook (in other words, optimise the initial 15 seconds of the video – something we at Meehow Films also strongly believe in; if you can’t get people’s attention in the first 10-15 seconds, you’ve lost them). The basic stuff: put your exact keyword in the title. Make sure your keyword is actually used in the video itself! Don’t forget about engagement – comments, likes, shares… Optimise your click-through...
How to interview on camera – three basic interviewing tips

How to interview on camera – three basic interviewing tips

“Did you enjoy it?” “Yes.” “Oh, I need a longer answer.” No, you need a better interviewing technique. We produce and watch more videos than ever, on more platforms than ever. And while the platforms and formats may evolve and change, some basic techniques underpin a lot of what we as filmmakers produce, regardless of whether it’s a documentary, some branded content or a corporate film. The basics may include framing the shot, editing, capturing audio — but more crucially, getting the right information from our interviewees. I was recently sent two very long interviews and asked to edit them down to a 2-minute highlights piece for a client. It was almost impossible. Why? Two main reasons: The interviewer was unprepared — or maybe disengaged or distracted— and didn’t seem to correct some obvious flaws in the questions, resulting in a set of disjointed, random answers. The interviewer, perhaps inadvertently, dominated the interview. I’ve been interviewing people professionally — first as a radio journalist, then as a filmmaker — for almost 20 years. Every interview is different, every situation throws at you a number of challenges and variables. But you can overcome them — or at least minimise their disruptive impact — if you follow some very basic rules. 1. Define and understand why you interview that person. It seems like an obvious thing to do, but defining why we want to interview someone is as important as defining why we want to create the video in the first place. Who is the primary audience and what is the format of the final piece you’re producing? What does the interviewee contribute? Are you after some short soundbites? Or do you need a...

Interviewing tips for filmmakers

We do a lot of interviews on camera. A LOT. We also edit other people’s interviews and it always surprises us how the smallest mistakes can spoil even the simplest of interviews. There are several golden rules that ensure your interviewee not only looks and sounds good, but also gives you the information you want. So with that in mind, we’ll be publishing a couple of longer posts over the coming weeks with basic interviewing tips for filmmakers who produce documentaries, corporate films or branded content. Keep an eye out for the posts over the next week or so. We’ll also post some tips on our Twitter account. And let us know if you have any unique tips you’d like us to...