“Oh, Snapchat, it’s not for me, I’m not 15.”
Have you heard that one? Have you SAID it yourself? Snapchat might not be for everyone, but it’s definitely making waves and not only in the social media world. More and more over-15s (that’s a nice way of putting it, isn’t it?) discover the app and more importantly, learn how to use it.
The appeal? It’s highly visual. It’s easy to create and share images and short videos instantly. And when you use the front-facing camera (aka the selfie camera), you can add a variety of constantly-changing overlays or filters. They distort your face, add animated elements, and generally allow you to transform or even swap your face in real time.
So a signer called Ingrid Michaelson decided to jump on the badwagon and use Snapchat to create a music video. Here is the result:
I’m not sure whether it’s the first ever music video created using Snapchat, but definitely one that was noticed by many mainstream publications that don’t necessarily specialise in music, like Mashable or IndieWire. I’ll leave it up to you to decide whether the song and the video rock your boat.
But I think it’s safe to say, Snapchat has officially gone mainstream.