In the last 12 hours I’ve seen this video pop up everywhere on Facebook and Twitter. And at the time of writing it’s been watched 1.9 million times on YouTube – and that’s within five days of being uploaded. What is it?
It’s the latest viral sensation, an advert for a product called Squatty Potty (yes, it’s real).
If you haven’t watched it, here it is:
Now at least three things make it so popular:
1. The absurdity of the concept – a cute unicorn producing rainbow-coloured ice-cream. With glitter when it’s constipated. 10 on the absurdity/hilarity scale. People love it when absurdity is boldly executed – and this one is.
2. It’s educational – it’s an ad that also educates. And it actually does a great job.
3. It appeals to popular culture. The unicorn. the Knight, The rainbows. Children eating ice-cream. Pooping. No wonder it went viral.