While I would love to help each and every company that comes to me create wonderful films, sometimes I understand that certain businesses, particularly the smaller ones, do have some budgetary restrictions. But that shouldn’t prohibit them from creating video content for their websites and social channels.
The answer is probably sitting on your desk right now. Or in your pocket. Or you are holding it in your hand right now. Yes, your smartphone.
Visual content, and increasingly short-form videos, are becoming a crucial part of every business marketing efforts. Why? You may not have the budget or time for a bigger production, but you have stories. And that’s what your clients and customers want.
Stories about your company. Or your product. Or your clients. Tutorials, explainers, funnies. There are multiple platforms through which you can reach your customers and fans, some of them are more relevant than others, but all of them are geared towards mobile or smartphone video. So here are just a few ways to use smartphone video for your business:
1. Create ultra-short content for Vine.
Vine is an app allowing users to share 6-second clips which can then be added to specific channels. And while definitely popular with the Millenials, Vine has been embraced by many brands, businesses and publishers. 6 seconds doesn’t seem like a long time, but you can use the app creatively to shoot timelapse videos like this partly-animated Sony Vine:
Or, like Paul Smith, you can share visually lovely pieces highlighting a specific product:
2. Create short content for Instagram, Twitter and Facebook.
With the recent increase in the duration of video clips to 30 seconds, Twitter is now a perfect platform for sharing original videos with your audience. So if you can say it in 6 seconds, think what you can do in 30!
Uploading (rather than embedding existing) videos directly to Facebook has its advantages too. First of all, Facebook seems to rank your content higher (and potentially surface it more prominently in users’ feeds) if your video is uploaded directly to Facebook. Secondly, you are likely to reach a different audience. Most B2C businesses seem to favour Facebook and Twitter (rather than, say, LinkedIn, which is more popular with B2B companies) to share their videos.
Instagram is also a popular choice for short-form videos and its audience is very engaged. Have a look at what others do in that space and you’ll soon see that all you really need is a good idea or some great content. Read more about why you should use Facebook for your video marketing.
3. Create longer content for other channels.
And by other channels I mean YouTube, Vimeo or any other traditional video channels. You may not have an audience there, but you don’t have many limitations either, and embedding content hosted on Vimeo or YouTube is still one of the most popular ways of sharing video.
In terms of formats, you can create mini-documentaries, record interviews, create video diaries or tutorials. Depending on your skills and willingness to try some apps, you might find it easier to edit such pieces on your PC or laptop than on your mobile.
And if you think long(er)-form videos on smartphones don’t look good, watch this:
Then turn the volume up, sit back and relax. And watch this:
Both videos were shot by me using an iPhone and edited using Final Cut Pro X. And if you want a similar film too, or need to discuss a bigger, non-smartphone project, get in touch.