In April Meehow Media started working with London-based charity, Women’s Sport Trust, on a new video campaign to highlight WST’s grant recipients.
The brief was to show why the three individuals/groups are passionate about what they do as sportspeople and explain how the grants helped them. The turnaround time was pretty fast as the 5-minute video was to be shown first at a conference in London in late May.
So in early May we started filming across three locations: London, Birmingham and in rural Lincolnshire. It’s not easy to tell three separate stories in one pretty short video, particularly when all three subjects have plenty to talk about (and demonstrate). Each story was rich in great anecdotes, so as you can imagine the editing process was particularly tough, bearing in mind we wanted to preserve the often inspiring human stories, but also give everyone an opportunity to explain how WST helps them fulfil their dreams as sportspeople.
We’ve decided not to go for a linear story, but rather interweave the three stories together. The video features Liz McTernan, World Paratriathlon Bronze Medallist 2012, London-based Lexi Lloyd-Smith, who plays football for Arsenal’s under-12’s and three skaters from a fantastic and super-energetic team called the Birmingham Blitz Dames.
It was a fun project to work on and it was fantastic to get very positive feedback both from the Trust as well as Microsoft, who sponsored the video.
As the video’s producer and editor, I couldn’t be more happy with it and I’m hoping that soon Liz, Lexi and the Dames will become household names. They do deserve it.