Could dead animals and people behaving like extras from a David Lynch movie tempt you to visit South Australia?
The video below was shot for South Australia Travel to promote Barossa Valley, a popular tourist destination and a major wine-making region in South Australia.
This ad won an award at the 4th Cannes Corporate Media & TV Awards 2013 and has been viewed almost 180,000 times on YouTube. And yet, when you look at the YouTube comments, most of them are not impressed.
It’s not your standard promo, that’s for sure. But that’s also its advantage.
It’s also aimed at domestic, Australian audiences, who can probably read more into the ad than the rest of the world. Which probably explains the confusion among some of the YouTube commenters. See what you think.
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