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Short is sweet

How long should an online video be? If you were expecting a simple answer, I have to disappoint you.

There’s no such thing as an ideal length. Generally speaking, most 1- to 3-minute videos are long enough to convey a message, sell a product, make us laugh, cry or learn something. But sometimes a ten-minute video, well, a 30-minute online video will keep us hooked (remember Kony 2012?).

But sometimes you really only need a few seconds to create a valuable video your users will want to watch and share. And when I say ‘valuable’, I mean it. Take Minute Physics, for example.

It’s a YouTube channel with almost two million subscribers interested in the laws of physics. Yes, two million.

Minute Physics, as the name suggests, specialises in short videos about physics. Sometimes it’s a minute, but sometimes three.

But recently Minute Physics published a few videos that were ultra-short, and yet remained very informative.

Take this one, for example. It’s called “How Many Stars There Are in the Sky, explained in ten seconds”:


Thought that was short? How about Time Dilation illustrated within ten seconds? (Five seconds, plus a bonus fact):


See? Informative, fun, and hugely popular (almost 450,000 views so far for the two videos combined).

Now, would this approach work for you? Is there anything you can say, teach, sell, promote in ten seconds? If so, we’d be delighted to work with you.

Get in touch and we’ll see how we can help.